الخميس، 19 مارس، 2009

Learning Website Promotion and SEO (Search Engine Optimization)


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Roadmap
Overview
Graphic Design
Photoshop
HTML/CSS
Dreamweaver
Javascript
Flash and Actionscript
Server-side and PHP
Content Management
eCommerce
Web host admin
Promotion and SEO
What is SEO
No Quick SEO
SEO (Internal Factors)
SEO (external factors)
Search Engine Friendly URL
XML Sitemaps
Website Submissions
Google Ads
Affiliate Marketing
Useful Sites
No Meta Redirection
Redirecting Traffic
Duplicate Content
Business & Freelancing
About the web


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Learning Website Promotion and SEO (Search Engine Optimization)global ad here -->
Now that you have your site built, you might have the need to promote it so that people can come and visit it. And more importantly, you want to optimize your site so that people doing searches in search engines will be likely to find it. This is known as SEO (Search Engine Optimization).
Click the menu on the left under "Website Promotion" section to learn more about the different topics. Note that the material presented in this section are based on thegeneral belief of the web communities. The exact search enginealgorithms are proprietary information and are thus not known to thegeneral public.
If you want more detailed and comprehensive information about search engine optimization, consider the SEO books listed here and other SEO resources here.
Why Search Engine Optimization is Important
Seach Engine Optimization is important if your site generates revenue and relies on user traffic to do so. Example of such sites are ...
eCommerce sites
Sites that sells services (such as web designer services)
Sites being montetized by ads such as Google AdSense (where site owner gets ad revenue if users clicks on the ads on the site).
Sites that are monetized by affiliate ads such as Amazon affiliate programs (where site owner get paid if ads directed user from his/her site to another site and then user makes a purchase or take some other action such as filling out a form).
SEO Techniques
SEO techniques are techniques that optimize the website so that it has a better chance of being found by people running searches in search engines. These techniques consists of internal SEO factors that the site owner can control by the way the pages are coded. And these SEO techniques consists of external SEO factors such as link popularity in terms of how many people are linking to the site and the page rank of the linkers.
Using Search Engine Friendly urls and submitting XML Sitemaps to Google via Google Webmaster Tools is another good way to get your site pages indexed by the search engine. This is especially useful if you site is rich in AJAX and dynamic content where some pages are not readily linked to via traditional anchor links.
SEO Tools
There are many tools that aids the site owner in performing site and traffic analysis as well as tools for keyword selection.
Some server-side tools for tracking traffic includes AwStats. And some client-side tools are Google Webmaster Tools, Google Analytics, and Google Website Optimizer. These three tools are all free from Google. Since Google is (at the time of this writing) the leading search engine, they make great site analysis tools. See Google's video presentation of these three tools here.

What is SEO (Search Engine Optimization)?
No Quick SEO (Search engine optimization)
Learning About Internal factors of SEO (Search Engine Optimization)
Learning About External factors of SEO (Search Engine Optimization)
Search Engine Friendly URL
Sitemaps
Website Submissions
Using Google Ads to Generate Revenue via AdSense
What is Affiliate Marketing
Useful Sites for Learning Website Promotion
Redirecting Traffic for Moved Pages
Effect of Duplicate Content on SEO
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